… they only block the sun
They rain and snow on everyone
So many things I would have done
But clouds got in my way
Clouds don’t get a good press (see Joni Mitchell, above). They’re the reason why there’s no sun up in the sky. They’re symbols of delusion or forlorn hope, like the clouds in Carly Simon’s coffee. They’re bad omens: no one wants to see a cloud on the horizon, figuratively speaking. And when a cloud, no bigger than a man’s hand appears, you know you’re in trouble.
OK, you can look at clouds from both sides and see ice cream castles in the air, etc. But however you look at it, clouds are – at best – insubstantial. Fluffy.
Clouds are on my mind this morning. Or one particular cloud. Lots of my friends are talking (or tweeting, WhatsApp’ing, Facebooking…) about Apple’s iCloud.
There’s nothing new about cloud computing. But it’s only now, propelled by Apple’s marketing juggernaut, that the concept is taking flight beyond the hardcore techie-tribe.
It sounds great: since I left the corporate world I’ve never gotten used to manually synching stuff, particularly calendars, across my devices. I love the idea that everything in my digital world could be joined-up, with everything accessible from everywhere. Without me having to think about it.
But I’m not going to jump into the iCloud straight away. As I write early dispatches, on Twitter or news sites like Mashable, are not wholeheartedly positive. Inevitably, the rush to get iCloud and iOS 5 has put a strain on Apple’s servers, and it’s bound to take time before people get to grips with it.
When it comes down to it, I guess I’m more watchful-waiter than early-adopter. If anyone can make the cloud compelling for non-techies Apple can. But before I change my mind about clouds, and the iCloud, I’m going to see how my friends fare with it.