Happy National Freelancers Day!

In case you hadn’t heard, today is National Freelancers Day.

The ‘third annual celebration of freelancers‘ carries the Prime Minister’s endorsement and marks the contribution made by more than 1.5 million freelancers to the UK economy.

This seems like an astoundingly naff publicity trick: manufacturing a ‘national day’ is one of the hoariest tricks in PR book.   A typical reaction from one (freelance) friend was: ‘you’re joking!’

But it works.  The naffness of the PR ploy got me Googling National Freelancers Day, learning about its organiser PCG (as I now know, the trade association for freelancers) and writing about it here.

Thanks to National Freelancers Day my awareness of freelancers is now fully raised.  I’ve even used the word ‘freelancer’ eight times just in writing this blog.

This entry was posted in all kinds of everything, Planning Panic, PR tactics and tagged . Bookmark the permalink.

1 Response to Happy National Freelancers Day!

  1. Pingback: Blue Monday | clear blue water

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s