‘Organic’ food is an intrinsically annoying concept. A ‘scientific’ word attached to a smug BS idea.
But each to their own: if buying ‘organic’ makes some people feel better about themselves, and allows supermarkets and producers to charge them a feel-good premium, than who am I to complain?
I do feel slightly more than pissed off, however, to see the EU is paying for ‘organic’ propaganda on my behalf. The advert above – spotted on the tube at London Bridge – claims “one way to reduce your exposure to pesticides is to eat more organic food”.
Shouldn’t the €58 billion (2010) of the EU’s Common Agricultural Policy budget protect European consumers from pesticides? Without the need for us to upgrade to more expensive ‘organic’ apples?