Spin cycle

Over the weekend, Eurozone leaders rustled up €100bn for Spain’s wobbly banks.  The story then followed the now familiar Euro Crisis pattern.  It starts with blustering denials, ramps up to lunatic optimism (following some emergency summit or back room deal) – and ends by plunging into even more gloom.

At the start of last week, Spain shushed rumours that it needed help from the Eurozone to shore up its troubled banking sector.  Everything was under control.

But by Tuesday, Cristobal Montoro, the Spanish Treasury minister, said the country’s high borrowing cost had shut it out of the bond market and urged European institutions to “open up and help us.”

On Saturday the country was negotiating a deal to secure €100bn for the banks: this was not a bailout, of course, more a line of credit.  Spain’s Prime Minister greeted the deal as “victory for the Euro.”  In a textbook example of – what my grandmother would have called – ‘tempting fate’, Mariano Rajoy said “it was the credibility of the Euro that won.”  The US Treasury and Britain’s Foreign Secretary William Hague fulsomely praised the agreement.  Christine Lagarde, IMF managing director, welcomed a deal that should provide “assurance that the financing needs of Spain’s banking system will be fully met.”

On Monday morning the Today programme reported that the €100bn facility had “cheered up financial markets around the world.”  Shares in Asia were rising… everything was going to be alright!

As Monday progressed, more measured, sceptical voices began to be heard.  Why was Spain getting this ‘no strings’ deal – while Ireland and Greece had to impose big spending cuts as a condition of their bail outs?  And was €100bn enough to save banks with such a huge exposure to the plummeting property market?

By the end of the day, yields on Spanish debt were climbing (making it more expensive for the country to borrow).  And, on fears of ‘contagion’, Italian yields reached a new high.  This morning, shares on European banks are falling as – according to the BBC  –  “the initial optimism that greeted the Spanish bailout continued to evaporate.”

The Five Stages of Grief start with Denial and Anger, pass through Bargaining and Depression, and end with Acceptance.  With each new development in the Euro Crisis the Euro elite repeats the spin cycle – but somehow never makes it through to Acceptance.   When will they finally accept that the Euro project is a dead man walking?

This entry was posted in all kinds of everything, PR tactics and tagged , , . Bookmark the permalink.

2 Responses to Spin cycle

  1. Anne Sellors says:

    I don’t think the Euro is doomed! Really. Anglo-Saxons always believe economics rule politics but idealistic Europeans believe politics can trump economic reality. That’s why the UK and US papers are filled with “the demise of the euro” stories but it really isn’t a mainstream opinion in continental Europe. I expect some solution will be found. It may be desperately unpopular but a) the European project and the Euro in particular have never been hugely popular initiatives and b) politicians, the media, business elites etc will start explaining that the alternative is much more painful.

    I’m sure though that the Germans will be FURIOUS at having to pay for south – though southern Europe will be HOPPING MAD that their retirement / welfare arrangements will be subjected to German rigour. That’s the price of a federal Europe!

  2. David says:

    This is interesting on the strange and desperate optimism of the markets…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s