Category Archives: Media

Who can you trust these days?

Trust is bleeding away from the world’s leading media brands It’s not news that newspapers are losing ad income in an increasingly fragmented media marketplace.  Last year in the US, for example, newspaper advertising revenues (for both print and online) … Continue reading

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Local doesn’t mean parochial

This week sees the deadline for bids to run one of Britain’s twenty-one new local TV stations.  Digital innovation will offer a lifeline to local media. ‘Local’ has taken a battering in recent years.  Right across Britain, sales of the … Continue reading

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