Category Archives: online campaigns

Tried and tested

Several years ago I started a campaign to support UK scientists who use animals for medical research. The campaign – The People’s Petition – tapped in to a popular feeling that the government was not doing enough to protect research … Continue reading

Posted in online campaigns, science | Tagged , | Leave a comment

Local doesn’t mean parochial

This week sees the deadline for bids to run one of Britain’s twenty-one new local TV stations.  Digital innovation will offer a lifeline to local media. ‘Local’ has taken a battering in recent years.  Right across Britain, sales of the … Continue reading

Posted in all kinds of everything, Media, online campaigns | Tagged , , , , , | 1 Comment

Sad cows

Britain’s rubbish summer is not just affecting people.  Cows are fed up too: according to this morning’s R4 Farming Today, the wet weather is putting cows off their oats, so to speak.  Less amorously-inclined cows this year mean fewer calves next … Continue reading

Posted in all kinds of everything, brand, online campaigns, PR tactics | Tagged , , , | Leave a comment

Mayor of Madrid offers lifeline for Señor T-P

And now some good news from Madrid. Rumours earlier this week that the Tío Pepe sign could soon disappear from the Madrid skyline sparked a campaign to save the landmark.  In just one hour, online activists had collected 4000 signatures from … Continue reading

Posted in Apple, brand, online campaigns | Tagged , , | Leave a comment